Communications Team

Reshaping the narrative

The goals of the communications team are to raise visibility for the climate justice movement throughout Minnesota; to inspire supporters and potential supporters to take action; to make clear the connections between climate justice and racial and economic justice; and to shape the narrative around protecting our climate from damage.

 


Our campaign team organizers need your help!

Check out our summer workshop series to discover the tools you need to become a climate communicator and start supporting our campaign teams today!


 

What we do

Our team supports MN350 by creating media in support of our other teams and ongoing campaigns such as the Stop Line 3 campaign or the Policy Action Team. We write emails,  blog posts, communicate on social media, or design images just like on this page to help MN350’s mission spread widely and effectively. We maintain the webpage you’re reading right now!

We are looking for talented volunteers in these areas:
    • Communications strategy
    • Email and web writing
    • Videography
    • Social media
    • Blog writing
    • Media relations
    • Graphic design

 

Why it matters

How we get our message across defines the image of our organization. We want to be a voice that people can trust and support. We also need people power. The communications team helps publicize MN350’s initiatives so we can get the support necessary to succeed.

 

How to get involved

If you’re interested in supporting our work and have skills in any of these areas, we’d love to discuss how you can get involved! Contact SarahR@mn350.org to get started.

 

 

 



 

 

 

2022 Communications Workshop Series

 

These upcoming workshops are designed to hone your climate justice communications skills, and prepare you to implement those skills immediately with one of MN350’s campaign teams! In each workshop, you’ll receive the basic know-how on one of our communications tools and be able to hop right in to support a team of your choosing. Sign up below for one (or more!) that best suits you.

 

  • Effective Messaging for the Climate Justice Movement

    July 19, 2022; Contact Sarah for the recording and resources.
    Communications strategy doesn’t have to be hard – it’s all about knowing the right questions to ask. Join us at this valuable training to discover how you can ask the right questions and shape the right narrative to support the crucial work of MN350’s organizing teams. You’ll leave this training with some key tools for crafting a communications strategy and effective messaging AND be prepared to implement those skills immediately with a campaign team.

 

  • Social Media for Climate Justice

    August 2, 2022; Contact Sarah for the recording and resources.

    Did you know that MN350’s social media content – across Facebook, Twitter, and Instagram – is created by volunteers like you? If you’re looking for another way to support your MN350 campaign team, join us to find out how we use social media to spread the word about our campaign work, and advance the climate justice movement across Minnesota. 

    This interactive training includes discussion (and practice!) of effective messaging on social media, tools for adding visual interest, as well as the in’s and out’s of sharing the work of MN350’s campaign teams with the world. No matter which campaign you’re supporting, you’ll leave this training with concrete skills that you can implement immediately to help get your message out and bring more people in.

 

  • Working with the Media to Shape the Climate Justice Narrative

    August 16, 2022; Contact Sarah for the recording and resources.

    Press releases, letters-to-the-editor, media advisories – what does it all mean? If you’re looking for another way to support your MN350 campaign team, join us to find out how we use media relations to spread the word about our campaign work, and get the media to cover the climate justice movement in Minnesota.

    This interactive training includes discussion (and practice!) of how we write effective press releases, impactful letters to the editor, and opinion pieces that get noticed. No matter which campaign you’re supporting, you’ll leave this training with concrete skills that you can implement immediately to help get your team’s message out and bring more people in.

 

  • Website Development for Climate Justice

    August 30, 2022; Contact Sarah for the recording and resources.
    First impressions matter! Our website is the first place most people go to learn about our campaigns and actions. This is why it is so important to keep our pages updated with current and compelling information. If you’re looking for another way to support your MN350 campaign team, join us to find out how we use our website to draw supporters in, and motivate them to get involved with the climate justice movement in Minnesota.

    This interactive training includes discussion (and practice!) of how we write for the web and make our teams’ content stand out. We’ll also dip into the technical side of things with WordPress. No matter which campaign you’re supporting, you’ll leave this training with concrete skills that you can implement right away to make sure your MN350 campaign team is getting the most out of its website.

 

  • Emails that Get Engagement: Writing for Climate Justice

    September 13, 2022; Contact Sarah for the recording and resources.
    Our inboxes are flooded every day with communications from organizations whose missions we care about. So, how do you ensure your team’s message gets read? Join us for this interactive workshop on how we write attention-grabbing emails that get readers to click through. We’ll also dip our toes into EveryAction, our supporter database, to show you the technical side of programming these targeted emails. At the end of this session, you’ll walk away with the skills you need to immediately and effectively engage your team’s volunteer base.

 

  • Stop the Scroll: Graphic Design for Climate Justice

    September 27, 2022, 6:30pm – 8:30pm
    Images are a vital part of climate communications. They can make or break our messaging by drawing attention to both the image and the text around it. So how do you create an image that provokes an emotional response while complimenting your messaging?  Join us for this interactive workshop to find out how we design images and graphics that move people to action. We’ll discuss design best practices, and dive into a hands-on session with Canva – an easy and accessible tool that makes creating effective designs a snap. At the end of this workshop, you’ll leave with the skills and know-how to begin supplementing your campaign team’s communications with graphic design.

 

  • Blogging for Climate Justice

    October 11, 2022, 6:30pm – 8:30pm
    Blog posts can be a great way to tell stories, express opinions, draw out connections, and share important information. But how do you write a compelling piece that people want to read? Join us for this inspiring and interactive training where you will learn tips and tricks to create blog posts that support climate justice. At the end of this training, you’ll leave with the skills and tools you need to support one of MN350’s many impactful campaigns.