Campaign Spotlight: We’re Going DefaultVeg

MN350 is partnering with DefaultVeg to advance plant-rich food access in Minnesota by removing structural barriers that prevent the adoption of plant-rich diets. The goal of this organization is to change social norms and food culture by making GHG-reducing, plant-based food the default, with the option to opt in for GHG-intensive meat and dairy. At MN350, we will be working to empower universities, businesses, large events, and restaurants to make inclusive, sustainable, plant-rich food options the default. Systems change starts with you! If you are interested in helping your school, department, workplace, favorite cafe or restaurant default greener, sign the pledge!


Sign the Pledge!

Plant-Rich Diets: Advocating for a transformative food system that emphasizes low-emission diets to fight climate change. At MN350, we define a plant-rich diet as a diet that consists primarily of plants, but can include animal sourced foods.


Plant-Rich Diets: A Climate Solution We Need To Be Talking About

When we think about climate change, we think about solar panels and wind turbines; we don’t think about the food that we eat. But eating meat at every meal is like driving a gas-guzzling car every time you drive. Our food system generates over 30% of total global emissions, and is also a significant contributor to biodiversity loss, deforestation, fresh water use, and land use. Meat and dairy have much higher emissions and use more land than plant-based foods. Food systems transformation is required to meet the Paris Climate targets, and adopting plant-rich diets is the most powerful lever for reducing food systems emissions.

Although a person’s diet is an individual decision, there are many systemic factors that impact those decisions. For example, food cost and food availability are heavily influenced by industry lobbying. Between 2000 and 2019, U.S. meat and dairy companies spent more than $26 million on political campaigns. Compared to the oil industry, Tyson spent more on political campaigns and lobbying than Exxon Mobil per share of revenue. Reducing meat demand reduces the market forces that drive deforestation, agricultural expansion, and the loss of land tenure by women and Indigenous people all over the world. We need ambitious campaigns in every aspect of our food system that make adopting low-emission, plant-rich diets affordable and accessible for everyone.

How do plant-rich diets affect racial justice, health, and climate?

What We Do: Advocating for Plant-rich Diet Adoption

During our first year as a MN350 working group, the PRD team has developed a database of PRD-related Minnesota organizations, provided feedback for local climate plans, shared many plant-rich recipes, and engaged with our community at the 2021 Twin Cities Veg Fest. See more of what we do below.

  • Educate: Share information on the environmental and human health costs of different foods, structural barriers to creating plant-rich food systems, and strategies to overcome these barriers through systems change.
  • Build Social Infrastructure: Create resources and a support network for those choosing to advocate for plant-rich policies and people looking to add more plant-rich foods to their own diets
  • Support BIPOC and Women-Owned Plant-Rich Businesses: Use MN350’s platform to amplify work of producers, restaurants, food justice organizations, and community leaders already leading in this space.
  • Change the Political Discussion Space: Work to create a platform of justice-centered food and climate solutions in institutions, corporations, and multiple governance levels.
    Movement Building and Resource Sharing: Help match food system actors looking for resources with sources of volunteers and funding to help create a plant-rich alternative to our current corporate-owned, industrial food system

Get Involved!

The Plant Rich Diet Team meets on alternating Tuesdays from 6:30-8 pm on Zoom. We plan strategic initiatives to build plant-rich food systems and encourage people to eat plant-rich diets. To learn more about any of our work groups or campaigns, email Pat Peschman, our team leader.


Plant Rich Diet Resources